OPIE Manufacturing Group Launches 45 New Product Configurators

Official Launch of the New OPIE Online Platform

The event also provided the setting for the official launch of OPIE Man­u­fac­tur­ing Group’s new online platform, rep­re­sent­ing a sig­nif­i­cant step forward in how customers, ar­chi­tects, partners and the wider industry interact with OPIE digitally.

More than a new website, the platform has been developed as a connected digital en­vi­ron­ment bringing together OPIE Man­u­fac­tur­ing Group’s brands, products, man­u­fac­tur­ing ca­pa­bil­i­ties and an expanding suite of in­ter­ac­tive product con­fig­u­ra­tion tools.

At launch, the platform includes 45 in­di­vid­ual product con­fig­u­ra­tors across seven brands, allowing customers to move beyond simply viewing a product and begin con­fig­ur­ing solutions around their own re­quire­ments.

The 45 con­fig­u­ra­tors currently span:

• Boscotek – 9 con­fig­u­ra­tors, covering high-density storage, in­dus­tri­al and heavy-duty work­bench­es, cupboards, mobile storage and material-handling products.

• Lectrum – 8 con­fig­u­ra­tors, covering the Aero and Classic lectern ranges.

• Argent – 6 con­fig­u­ra­tors, including the 10, 25, 40 and 50 Series, V50 Data Vault and Com­mer­cial Data Cage.

• Bosco Office & Storage – 9 con­fig­u­ra­tors, covering tambour cabinets, filing and security storage, bookcases, pedestals, plan cabinets and bespoke storage.

• WeaponsS – 5 con­fig­u­ra­tors, covering secure pistol storage, ap­point­ment belt lockers and in­di­vid­ual pistol lockers.

• OPIE Hub – 7 con­fig­u­ra­tors, covering OPIE apparel and workwear.

• Gilkon – 1 con­fig­u­ra­tor, allowing customers to build their own White­board Wall solution.

Each rep­re­sents an in­di­vid­ual con­fig­urable product rather than simply counting the different SKUs, sizes, drawer com­bi­na­tions or options that may exist within a product family.

This provides an important foun­da­tion for OPIE’s broader digital strategy.

Instead of relying solely on static product pages and tra­di­tion­al cat­a­logues, the platform is being designed to help customers explore, configure and un­der­stand products digitally before pro­gress­ing their enquiry or purchase.

The broader platform ar­chi­tec­ture also recog­nis­es that not every OPIE brand or product category requires con­fig­u­ra­tion. OPIE Group acts as the choose-a-brand hub, while brands and business areas such as SMC Stainless, Bonwick & Co and Bryce focus on pre­sent­ing their ca­pa­bil­i­ties without exposing product con­fig­u­ra­tors.

Marking the Launch with a Virtual Ribbon Cutting

To of­fi­cial­ly mark the occasion, we decided to do something a little different from a tra­di­tion­al ribbon cutting.

Instead of scissors and a physical ribbon, we created a virtual ribbon-cutting ex­pe­ri­ence within the new platform itself.

AMTIL CEO Lorraine Maxwell was invited to make the cer­e­mo­ni­al first click, trig­ger­ing the virtual ribbon cutting on screen and of­fi­cial­ly marking the launch.

Guests were then invited to scan QR codes and ex­pe­ri­ence the new platform for them­selves.

It was a fitting way to connect two important parts of OPIE’s future: the physical man­u­fac­tur­ing ca­pa­bil­i­ty visitors had just ex­pe­ri­enced on the factory floor and the digital tech­nol­o­gy being developed around those products and ca­pa­bil­i­ties.

With 45 product con­fig­u­ra­tors already built across seven brands, the launch rep­re­sents much more than a change to OPIE’s online ap­pear­ance.

It is the beginning of a more connected approach to how OPIE presents, con­fig­ures and ul­ti­mate­ly delivers Aus­tralian-man­u­fac­tured products to market.